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Coca Cola Tv Advertisement Analysis Essay

Elements of Advertisement and Analysis of a Coca-Cola Ad During the Superbowl

872 Words4 Pages

Of course, the Super Bowl can be considered the most watched television recording in American history. As a result of withholding the attention of such a vast audience, many commercials are showcased during the Super Bowl games, creating a commodity in which those commercials are watched more than the Super Bowl games themselves. A mass amount of viewers can unquestionably be beneficial to advertisers seeking to sell their products and services. However, benefits are not the only things these ads invoke, detriment can occur as well, as seen throughout history, among a variety of television commercials. The Coca Cola commercial, displayed during Super Bowl XLVII, is one of the most recent commercials that has been scrutinized. The Coca Cola…show more content…

Of course, the Super Bowl can be considered the most watched television recording in American history. As a result of withholding the attention of such a vast audience, many commercials are showcased during the Super Bowl games, creating a commodity in which those commercials are watched more than the Super Bowl games themselves. A mass amount of viewers can unquestionably be beneficial to advertisers seeking to sell their products and services. However, benefits are not the only things these ads invoke, detriment can occur as well, as seen throughout history, among a variety of television commercials. The Coca Cola commercial, displayed during Super Bowl XLVII, is one of the most recent commercials that has been scrutinized. The Coca Cola Company debuted an aspiring, 60 second ad to Americans and the Coca Cola moments shared among those individuals, but the salute received a lot of backlash from individuals on social media. Many people argue that the commercial does not represent America because of its lack of cultural assimilation in According to the articles discussed in class, there are tactics that go into constructing good advertisements. In “Making the Pitch in Print Advertising,” authors Bovee, Thil, Dovel and Wood state that ads share a common set of features: headlines, body copy, and slogans, each of which have their own importance when it comes to attracting the audience's attention (555). Expanding on the ideas presented in the aforementioned article, Jib

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The Success of Coca Cola Through Advertising Essay

1224 Words5 Pages

The Success of Coca Cola Through Advertising

The most loved and successful soft drink no doubt is coke. It remains well known throughout the world. Coca Cola has appealed to many different cultures as well as appealing to a wide range of ages as a result of the company's careful planning in their advertising of the product. This is due to the fact that no matter what the people in the advertisement are doing, the advert portrays them enjoying themselves. Talking on the phone or jus sitting down by the window reading a book are things that young people regard as being boring or some how 'un cool' but in the adverts these everyday activities are shown with the addition of the drink. This consequently…show more content…

a in one of them there is a boy shown taking pleasure in drinking cola on his own.

In all the adverts they all look as though they are having a great time. This suggests to the target audience that drinking Coke is associated with 'having fun'.

Both Television and magazine adverts are located outside taking place in public places. In a café or out in the countryside, all places where teenagers like to hang out. Even the people shown inside are placed near a window. They are all situated in places, which enables them being in touch with the outdoors. Being in the open air indicates sun, warmth and most important of all freedom, everything a teenager craves for.

The images of the people convey a strong sense of energy, individuality, movement and vitality. No matter what the people featured in the advertisement are showed doing the advert portrays them of enjoying themselves. Talking on the phone or sitting by the window reading a book are examples of the everyday, common things that young people refer to as being boring, dull and dreary are made to seem in the advert of being really good and interesting all due to the addition of the drink Coca Cola in their lives. This indicates that Coca Cola makes life worth living for no matter what personality or life style you contain. Parts of a television advertise showed a young man in

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