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Strategic Management - Case Study Marriott International

3852 WordsApr 27th, 201316 Pages

Strategic Management - Case Study Marriott International Introduction

The report focuses on Marriott International putting strategic management at the center core of analysis and discussion that allows Marriott strengths and weaknesses to be known and be evaluated according to such SWOT related strategies, CPM, EFE, IE matrix and many other important points for strategic management recognition of Marriott International. There is important account to the strategic analysis of Marriott International, there implies to external and internal environment of the company wherein critical discussion and analysis is acquired to add up levels of certain market based tools for definite analysis such as, SWOT, matrix like CPM, and Grand…show more content…

(b) External Audit CPM – Competitive Profile Matrix For Marriott International, competitive profile matrix is essential tool used in strategic management process of the company as there contain imperative critical success factors of the Marriott International strategic commerce as it can vary from Marriott International competitive stature, Marriott, Shangri-La and Mandarin through CPM as being on the scale by considering the same success factor as for the IFE, consider internal strengths and weakness and EFE constraint from Political, legal, environmental, social and technological. The success of Marriott may depend on the importance it of the external or internal environment. External Factor Evaluation (EFE Matrix)

Opportunities

Based on Direct Competitors Comparison 2005, Marriott is the largest market capital capitalization - $16.97bil as compare to its closest rival (Accor, Hilton, IHG).

Demand for more lodging supply in Beijing for the Olympic

Not only in main Beijing city, but suburb/surrounding cities

New property openings in Asia, Middle East, etc…. (refer AR 07)

RevPAR growth from 2003 to 2007, (show chart from AR07) –

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